advertising age

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577 documents for advertising age
  • Toward the end of December, four large pink flowers with tangerine orange centres, expansive and showy, bloomed on top of the stalk. They were magnificent and triumphant, emerging with such vitality from a humble base. The flowers are shaped liked trumpets and their music lifted my spirits. The flowers are large (10 centimetres long); the petals wide open in welcome. The common names of the amaryllis flowers endorse their glamour. One is Bella Donna, Spanish for "Beautiful Lady." Another is Naked Lady, a seductive appellation but based on the unusual fact that the tall flower stalk appears without any leaves. The leaves are produced after flowering. The nomenclature is all so romantic. The amaryllis itself, (which originates in the tropics) is Greek for "beautiful shepherdess," a tantal...

    ...It is an advertising ruler with measurements of type and space. It is 1...

  • ... of Rights - Freedom of expression - Advertising and promotion of tobacco - Whether limits imposed ...

  • FANS of Terry O'[Reilly]'s CBC Radio show The Age of Persuasion will welcome this very readable account of the advertising world. Yet sometimes print works better than radio. For example, the book's final chapter includes a story about Time Inc.'s 1969 contest that famously challenged ad agencies to compete with each other to devise a socially beneficial advertisement. Because the story surrounds a print ad, O'Reilly and [Mike Tennant]'s account actually makes more sense here than it did on their broadcast.

  • ...AUTHORIZATION. Advertising, sale and importation. 2. The advertising, sale an...

  • ... natural, pure are today's ubiquitous advertising buzzwords, capitalizing on the fragile state of pl...

  • ... social media, (b) allows "in-app" advertising to occur, or (c) permits "in-app" purchases. On ...

  • ...-- Freedom of expression -- Commercial advertising -- Cigarette advertising banned -- Whether or not ...

  • Marketing and advertising researchers are at odds on whether standardized advertising messages and tools can be used across cultures. The dispute has heightened with the advent of globalization in which national boundaries become blurred. But if globalization has managed to cross geographical frontiers, its role in merging cultures and traditions is less discernible particularly in conservative societies like the oil-rich Arab Gulf states where massive oil revenues are fuelling consumerism leading to a surge in advertising budgets. The flow of petrodollars is bringing about dramatic transformations in these societies and their media landscape. This paper provides an overview of these transformations and their impact on advertising. It argues that despite globalization, the countries sti...

  • TIME FOR A SWEEP While doing arduous Internet research for those two above bits, I came across a couple of examples of why websites need to be regularly maintained to ensure information is up to date: * On the city's site, under the Mayor Dave Burgess section: Since becoming mayor, he has continued to lead the City of Brandon through a time of economic growth with the arrival of new ventures and the expansion of existing businesses.

    While advertising seems to be OK on the Zamboni at Westman Place, at...

  • A conceptual framework intended to predict the number of online purchases made by Internet users in an early stage market is presented and examined using data collected in Israel. Those more likely to report buying online saw low costs and substantial benefits associated with e-shopping. They were experienced Internet users who valued online information searching. They were also more likely to shop over the phone, but did not especially like to go shopping. Finally, they tended to be the primary purchaser in the household. Our framework enhances understanding of the factors affecting consumers' online shopping behaviour, aides in profiling typical electronic shoppers, and may help practitioners develop more personalized marketing programs to increase e-commerce sales.

    ... outlets; (4) attitudes toward online advertising; (5) the perceived need for online information sea...



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