bioprocess technology

• Eco-Labeling Perspectives Amongst Malaysian Consumers/Les Perspectives de L'eco-Etiquetage Chez Les Consommateurs Malaisiens

This study explores the Malaysian consumers' trust of an eco-label and the influence it has in their choice for the corresponding environment friendly product. Taking into consideration the infancy stage of the Malaysia green marketing initiative, traditional approach to evaluating local consumer receptiveness to the eco-label might not be suitable. This paper approaches the introduction of eco-label with two perspectives in mind. Firstly, while earlier studies from the western scholars use eco-label as a part of the augmented product, this study introduces eco-label as a separate moderating variable. Secondly, the choice of employees working in ISO 14001 certified organizations as the population explore a potentially conducive place to initiate a systematic effort in developing a green...

... head of SIRIM Environment and Bioprocess Technology Center, industries have only become mor...

• Canadian Social Science
• Vol. 5 Nbr. 2, March 2009