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Market expansion is a very important strategic option in the developing economies. Literature on marketing to the "bottom of the pyramid" and the "blue ocean" strategy has brought to the fore the issue of direct involvement of manufacturers or corporations in expanding markets. Though the "bottom of the pyramid" and the "blue ocean" strategy frameworks are important references for development of conceptual framework for market expansion, neither of these can be considered as a complete conceptualization in itself. The authors synthesize extant knowledge on the subject and provide a conceptual framework by looking into fundamental issues such as what is a market, what is market expansion, and what factors affect market expansion.
Unlike in case of the "blue ocean" strategy framework, th...
... relevant in developing countries like India because of very low product penetration and consum...Source: Census of India 2001 reproduced in The Marketing White Bo...
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DEHRADUN, India -- The director of the census office in Dehradun, ...
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... the nuclear deal or simply the deal) with India, a country that is not a nuclear nonproliferation ...As per the US Census Bureau, in comparison to 1998 (the year of the nuc...
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..., the United States, Sweden, Australia, and India. The guiding premise in these cases is that the na... populations as revealed by empirical data (census statistics and monographs) on ethnic origin, langu...
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...The US census counted over 2.5 million Americans of Indian origi...
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... carrying on business in the Gerrard India Bazaar in Toronto. The India Bazaar is a complex o... more employees at the time of the previous Census in 1961. Since, subject to the square footage requ...
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MUMBAI, India -- More than 200 Indian girls whose names mean "un... in India came to a focus after this year's census showed the nation's sex ratio had dropped over the...
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... primarily on the evaluation of Canadian censuses and post-censal surveys such as the Aboriginal Peo... on Aboriginal People [RCAP], 1996; Indian and Northern Affairs Canada [INAC], 1997, 2000, 20...
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...Census Bureau, seven billion people will be sharing Earth...In China and India, the two most populous nations, it's an occasion t...
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... countries, including Brazil, China, Cuba, India, Pakistan, Peru, Thailand, Tanzania, Ecuador and S... to Statistics Canada, in the 2006 census, at 1,172,790 the total "Aboriginal identity popul...