I did the Euro-trek thing and they had great vintage there, so that's where the idea came from to do vintage. I had a great collection so that's really what I started with," says [Wendy Waters]. "It was really a change in the market," explains Waters. "Everyone started marketing vintage-look goods, so it was great for the consumer but it was difficult for vintage store owners. People also became more accepting of mixing vintage with new. "The dresses have a vintage sense to them but they're interesting and special and they are coming from across the country."
Market expansion is a very important strategic option in the developing economies. Literature on marketing to the "bottom of the pyramid" and the "blue ocean" strategy has brought to the fore the issue of direct involvement of manufacturers or corporations in expanding markets. Though the "bottom of the pyramid" and the "blue ocean" strategy frameworks are important references for development of conceptual framework for market expansion, neither of these can be considered as a complete conceptualization in itself. The authors synthesize extant knowledge on the subject and provide a conceptual framework by looking into fundamental issues such as what is a market, what is market expansion, and what factors affect market expansion. Unlike in case of the "blue ocean" strategy framework, th...
... executives consider growing number of consumers in emerging markets as an important trend but a le... example, ITC Ltd., a fast-moving consumer goods company, has created village internet kiosks in In...
Counterfeiting has become an economic problem of international importance and has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. In order to develop appropriate countermeasures, an understanding of the general phenomenon of counterfeiting as well as the specific reasons why people purchase counterfeit products seems expedient. The purpose of our study is to review a number of existing studies on the determinants of consumers' intention to purchase counterfeit products, and in doing so, provide an overview of the insights on this topic and identify potential gaps. Based on the results from one qualitative study, we try to enhance the contribution of previous studies by providing further theoretical concepts in order to explain cons...
...This global economy for illicit goods is massive and it is growing. The number of counte...
... of tobacco-related illnesses, and by consumers of "light" or "mild" cigarettes for damages and pu...[20] This promotes two goods - efficiency in the conduct of the litigation and ... mainly on conduct - the development and marketing of a strain of low-tar tobacco - that is not direc...
The impact of the Internet on how and when individuals decide to adopt new products and services remains a critical yet under examined topic. This research examines the linkage between Internet use and the new product diffusion process through the examination of a very large, detailed, Internet usage dataset. Our 12-month longitudinal analysis of 34,731 customers' Internet related behaviours indicates that the introduction of Internet based services is positively correlated with expedited adoption behaviour. Customers that utilized a company's Internet related service innovations were over twice as likely to adopt the company's new product offering during the first year of introduction. We conclude by discussing the implications and need for additional research.
... that must not be overlooked in their marketing strategies (Bakos, 1997). Companies are recognizin... markets took a simplistic view of consumers as simply searchers for low cost transactions (Str...Moreover, physical goods can be easily converted into virtual goods (i.e., ...
...(b) enhance consumer protection by establishing new measures to help co... monetary penalties for deceptive marketing cases, and increasing the maximum fines or terms o... to patronage in respect of consumer goods or services, and (ii) can reasonably be expected n...
China has emerged as the most dynamic FDI-host country in the world, and the impact of FDI on the Chinese economy has burgeoned in ways that no one anticipated. This paper focuses on four issues: (a) the factors behind the FDI boom; (b) how China has succeeded in utilizing FDI so far; (c) China's FDI strategy; and (d) its future development. China's special advantages in attracting and using FDI come from three sources: the huge market with cheap labour, the large number of rich overseas Chinese as investors, and the effective FDI strategy and policy implemented by the central government. Whether or not China will be a winner in future depends on how it balances between technology transfers and domestic market protection.
... to rest primarily on managerial and marketing advantages in making and selling light consumer go...$18 billion, with 47 percent in manufactured goods in 1980, the corresponding numbers in 2005 were US...
...and Time Consumer Marketing Inc. ("Time"), seeking a judgment for the amount s... sophisticated consumers who buy connoisseur goods? The Court does not say a word. The appropriate ap...
Drawing upon existing literature, this paper briefly discusses aspects of conspicuous consumption. Analysis of the construct has been done in the perspective of changing capitalist structure and dominating socio-philosophical ideologies, especially postmodernism. Effort has been made to extend the original concept and propose necessary refinement and integration of relevant concepts to enable a meaningful, holistic, and contemporary interpretation of the said construct. This paper examines different aspects of consumer behavior, helps to generate some important directions for future research in the field, and also discusses these issues in the context of the transitional socio-economic background of India.
... than the use or practical value of the goods themselves. . EARLY FORM OF CONSPICUOUS CONSUMPT...
... our writers mostly doubted that producing goods was the highest purpose of society. There was a se... and in the production of'durable' consumer goods [and] it is clear that the future of present... green products in The Myth of Green Marketing. Promoters of some "green" products practise what ...
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