Market expansion is a very important strategic option in the developing economies. Literature on marketing to the "bottom of the pyramid" and the "blue ocean" strategy has brought to the fore the issue of direct involvement of manufacturers or corporations in expanding markets. Though the "bottom of the pyramid" and the "blue ocean" strategy frameworks are important references for development of conceptual framework for market expansion, neither of these can be considered as a complete conceptualization in itself. The authors synthesize extant knowledge on the subject and provide a conceptual framework by looking into fundamental issues such as what is a market, what is market expansion, and what factors affect market expansion. Unlike in case of the "blue ocean" strategy framework, th...
... the attention of academia as well as industry. Market expansion as a strategic growth option is ... relevant in developing countries like India because of very low product penetration and consum... low quality like wide fluctuations in electrical voltage, blackouts, water shortage, polluted water...
... the Toronto media, mining was a sunset industry and a modern industrial country/province should no...Today, emerging markets like China and India are competing with the U.S., Japan, South Korea an... It has a better safety record than the electrical, pulp and paper, forestry, health care, constructi...
...and Industry, jointly announced the agreement of both countries...oil and gas equipment and services;. electrical power equipment and services; and. aerospace and d...
... in resource use, in population, in electrical power generation, in urbanization, in the burning ... of the rest of the world, including China, India, Brazil and a majority of the global population, h... have bailed out a failing auto industry, but an increasing proportion of our economy invol...
... inside computers, creating a "virtual" industry that was free of the regulatory and infrastructure... resources (pulp and paper), but electrical machinery and various kinds of equipment account f...
China has experienced pressing energy shortages in recent years, and Beijing has intensified its efforts to secure China's energy supply through both increased domestic production and external expansion. In this paper, I first analyze China's global quest for energy by looking at the correlation between China's economic growth and its energy security concerns. I then examine the implications of China's "go-out" strategy through two sets of case studies. I argue that China's global search for energy is primarily driven by its rapid economic growth, out of insecurity rather than a master plan to dominate the world, and that China's energy security issues have multiple implications beyond simple economic concerns. Finally, I recommend a forward-looking engagement policy to be adapted by Ca...
... of China's Ministry of Petroleum Industry, the unit energy consumption level of China's GDP ... more than Japan, and 1.6 times more than India. (The People's Daily 2005) The unit energy consump... standards in its coal-burning electrical power plants. (Shi 2007). While the Chinese govern...
...No other global industry sector has experienced comparable growth rates or ... the accompanying graph, China, Russia and India were the most active central bank acquirers in 201... Energetyczna S.A., a Polish energy electrical energy company, both of whom acquired small coal p...
... as an alternative source of green electrical power to run the tower's equipment. In remote area...While the telecommunications industry is still their primary market, the company's websi... and distribution deal with a company in India. The Indian company will manufacture and market th...
... except the re-regulation of the entire industry that will halt the convergence of domestic and exp...Some companies, like Enron in India, have experienced frustration when they tried to b...
... Canadian imports from Korea include electrical and electronic equipment, motor vehicles and parts... agreements with the European Union, India, Australia, and New Zealand have gained significan... is strategic and important to Canadian industry and policymakers, it is equally strategic and sens...
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