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This study explores the Malaysian consumers' trust of an eco-label and the influence it has in their choice for the corresponding environment friendly product. Taking into consideration the infancy stage of the Malaysia green marketing initiative, traditional approach to evaluating local consumer receptiveness to the eco-label might not be suitable. This paper approaches the introduction of eco-label with two perspectives in mind. Firstly, while earlier studies from the western scholars use eco-label as a part of the augmented product, this study introduces eco-label as a separate moderating variable. Secondly, the choice of employees working in ISO 14001 certified organizations as the population explore a potentially conducive place to initiate a systematic effort in developing a green...
...103. (1) L'allégation relative à l'étiquetage.............................. 104. (2) Le défaut ...
Both d' and C were examined using two-way within-subjects ANOVAs (Probe Position [1, 2, 3] by Suffix Type [pure-tone, complex-sound, noise-burst]). This analysis of the d' data indicated significant main effects of Probe Position, F(2, 134) = 9.84, p < .01, and of Suffix Type, F(2, 134) = 11.94, p < .01. The interaction between Probe Position and Suffix Type was also significant, F(4, 268) = 5.13, p < .01. Significant primacy effects were apparent in both the noise-burst (p < .05) and pure-tone suffix (p < .01) conditions but not in the complex-sound suffix condition (p = .18). Significant recency effects were apparent in the noise-burst suffix and in the complex-sound suffix conditions (p < .01 in both cases), but not in the pure-tone suffix condition (p = .34). Evide...
... recourent à une stratégie d'étiquetage verbal et d'éliminer la nécessité pour les audi...
...Option 2 : Étiquetage volontaire. En 1985, des lignes directrices volont...
...ÉTIQUETAGE. Renseignements requis. 17. (1) Toute personne qui...
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