That's just the tip of the musical iceberg of established and new singers and bands leasing their vocal cords and compositions to major marketers. Russian-born songstress Regina Spektor trills for Vodaphone, XM and JC Penney, while Norwegian duo Royksopp plays for Geico. As Rob Schwartz, executive creative director at TBWAChiatDay in Los Angeles, which handles such clients as Apple, Nissan and Anheuser-Busch, points out, "Music in commercials is where the currency is. A lot of times you go to YouTube to look for a commercial and the first question is, 'What's that song?' forget any notion of selling out. "Musicians lead kind of tenuous lives to begin with," says Schwartz. "And if they go the music route, they're going to help fund the creation of music, and in that sense it's n...
Those Geico "cavemen" shouldn't be so upset after all -- they may get their own television series. In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's website is so easy to use that "even a caveman can do it.
Chuck (NBC, Mondays at 7 p.m., Sept. 24) -- If there's a sure-fire breakout star this year, it's Zachary Levi, best known before this as a third-banana supporting player on ABC's Less Than Perfect. In his new role as a computer nerd who inadvertently downloads a pile of military secrets into his brain, he pretty much nails the "perfect" thing. Will also air on Citytv. Californication (Movie Central, Aug. 13) -- David Duchovny returns to TV in a sexy-but-disturbed comedy/drama about an acclaimed novelist who has his literary dreams shredded by Hollywood's moviemaking machine. With his inspiration in tatters, all that's left is a hefty bank account and an appetite for pointless excess. Cavemen (ABC, Tuesdays at 7 p.m., Oct. 2) -- TV rule of thumb: it's never a good idea to try to turn a f...
... on those nose-out-of-joint-Neanderthal Geico ads, and its producers have tried to turn a one-no...
Many believe that the emergence and growing acceptance of electronic commerce as a means of availing merchandise will mark the end of the selling profession. However, Internet-based selling has done otherwise, and has instead, opened an opportunity for the rise of a new breed of salespersons called 'customer evangelists.' They are characterized as salespersons with 100% commitment to providing customer satisfaction, even after the purchase has been made. They are also considered intermediaries, and knowledgeable and resourceful sales professionals.
...Warren Buffet's GEICO Direct is the model. The Hartford's Select Busines...
...executive of Geico. Google restores service. NEW YORK -- Google has r...
Pilot: [Karolyn]'s pleas for her daughter to dress a little more modestly fall on deaf ears -- until someone writes something rude on the walls of the high school girls' room. Will Bill and Karolyn be able to respond quickly enough to keep their daughter from being permanently labeled "Slutsky Slowsky"? Pilot: That woman who got the flowers and sought reassurance from her friend that her boyfriend hadn't done something awful to provoke that act of devotion? Rather than call her friend back, she goes home and slashes all four of Flower Boy's tires. Only later does she discover the engagement ring he'd planned to give her that night. Pilot: A tattoo artist talks about her longing for a guy who will laugh at her jokes even when they're not funny, while a man who can't stop talking complai...
... from Cavemen, the fall comedy based on the Geico commercials, that ABC showed to advertisers a coup...
Somebody blurts out, 'Hey, what about that movie announcer guy?' The other one goes, 'Well, what's his name? What does he look like? Who is that guy?' That's how it all started," explains Dean Jarrett of The Martin Agency. Recognition, in all forms, just isn't a part of the voice-over world, where an artist's "stage" is an isolated sound booth and performers are known more for their voice-over pseudonyms than their given names. There's "The Voice of Porky Pig" (Bob Bergen), "The Voice of Zatarain's" Cajun foods (Rodney Saulsberry), "The Voice of Food Network" (Joe Cipriano) and so on. [Don LaFontaine] is often referred to as "The Voice of God." But you won't find his moniker on a film credit alongside "best boy" and "production caterer.
...Chances are you do, too -- now. Think Geico commercial. The bald guy with sandy moustache and ...
It's May, and it's over, so what the heck. Let's take a network-by-network look back at the 2007-08 TV report card, highlighting some of the new shows that worked, the ones that didn't, the ones we'll be glad to welcome back for 2008-09 and those that will be nothing more than distant, tuned-out memories by the time we drag our weary, sunburned but mosquito-bite-free selves back from summer vacation and switch on the tube once more. The Bionic Woman -- OK, I know I'm probably alone on this one, but I thought this dark reimagining of the kitschy '70s classic was one of the season's slam dunks. Unfortunately, the storylines quickly got repetitive, and viewers moved on. NBC did not have the technology to renew her. Terminator: The Sarah Connor Chronicles -- it turns out there was only room...
...This series-sized spinoff from those Geico car ads was extinct before its first episode aired...
Prince, who became a Jehovah's Witness in the mid-1990s, no longer wears yellow, butt-baring pants as he did at the 1991 MTV Video Music Awards (prompting Howard Stern's sendup at the '92 VMAs). The closest thing to a fashion statement Sunday night was an odd kerchief on his head. So the NFL had no repeat of the 2004 Janet Jackson-Justin Timberlake show, which happened the last time CBS broadcast the game. They're working pretty hard, and they're getting pretty clear pictures for the most part, for what the weather's like here," she said. The six-plus hours of pre-game hoo-ha began at noon ET with an NFL Films recap of the season, "Road to the Super Bowl," with Tom Selleck capably filling the old John Facenda role of narrator.
... Team," which the neurotic Caveman from the Geico commercials gave a light-hearted beginning, middle...
Fred Goss (Sons & Daughters) stars as Gracen, the unofficial captain of the car-pool squad, who works as a professional mediator but in truth isn't all that good with people. Laird (Jerry O'Connell), who lives next door, is a successful dentist whose single-playboy lifestyle is the stuff Gracen dreams of. Fellow traveller Aubrey (Jerry Minor) is an at-home doormat for whom the carpool's two 45-minute rides each day provide the only moments of peace and freedom; Dougie (Tim Peper) is an over-eager newlywed who has just joined the ride-sharing group and isn't yet wise to the rules of the 'pool. There's nothing resembling sitcom brilliance here, but Carpoolers does deliver its share of simple, dopey, TV-comedy fun. The biggest problem facing this series is that it's scheduled behind th...
...-Magnon characters featured in a series of Geico car-insurance ads, Cavemen -- which premieres Tues...
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