marketing

• Of Diamonds and Desires: Understanding Conspicuous Consumption From a Contemporary Marketing Perspective

Drawing upon existing literature, this paper briefly discusses aspects of conspicuous consumption. Analysis of the construct has been done in the perspective of changing capitalist structure and dominating socio-philosophical ideologies, especially postmodernism. Effort has been made to extend the original concept and propose necessary refinement and integration of relevant concepts to enable a meaningful, holistic, and contemporary interpretation of the said construct. This paper examines different aspects of consumer behavior, helps to generate some important directions for future research in the field, and also discusses these issues in the context of the transitional socio-economic background of India.

• Academy of Marketing Science Review
• Nbr. 2006, January 2006

• The Development of Regional Marketing - Have Marketers Been Myopic?

Taking research by Warren J. Keegan as founding inspiration, this paper argues that regional market orientation is seen by marketers as antonymic to an international market orientation. Then, in using the identified relationship between globalisation and new regionalism as foundation, we propose that local orientation should today be seen as contiguous to and thus complimentary with international market orientation. We further propose that the current focus on opportunities for competitive enhancement offered at the regional level may demonstrate a significant form of myopia in current UK marketing thinking and practice.

• International Journal of Business Studies
• Vol. 15 Nbr. 1, June 2007

• Canadian Egg Marketing Agency v. Richardson, [1998] 3 S.C.R. 157 (1997)

Canadian Egg Marketing Agency v. Richardson, [1998] 3 S.C.R. 157 Canadian Egg Marketing Agency Appellant v. Pineview Poultry Products Ltd. and Frank ...

• Supreme Court of Canada

• Marketing Initiative Promotes Professionalism and Leadership/Une Initiative de Marketing Contribue À Promouvoir Le Professionnalisme Et Le Leadership

The Appraisal Institute of Canada (AIC) logo is the product of a significant amount of work undertaken by the dedicated team of volunteers that makes up the Institute's Marketing and Communications Committee. The logo is inspired by real property and draws on geographical shapes and colors that are vibrant and strong. While the new logo is the most visible graphic symbol of the AIC, it is only one part of the Institute brand. The Marketing and Communications Program will build a series of messages and promotional resources around the logo to effectively promote and re-position the Institute and its members. The messages will be crafted around several attributes that were identified by the communications team as positive descriptors of AIC and the appraisal profession. What will happen i...

• The Canadian Appraiser
• Vol. 52 Nbr. 1, January 2008

• Schedule to the Agricultural Marketing Programs Act - Regulations Amending

• Canada Gazette Nbr. 283, December 22, 2010
• Part II - Official regulations
• Agricultural Marketing Programs Act

• Internet Service Marketing in the Hospitality Sector - a Case Study of Vizergy Hotels

In this paper we find how internet service marketing in today's competitive world plays a major role in hospitality sector. This is explained with a case study of Vizergy hotels how they used their internet service marketing to get customers from all around the globe and some of the challenges of its hotels in Manhattan like Walcott facing. The paper also contains strong recommendation at the end to improve their lacking.

• Management Science and Engineering
• Vol. 2 Nbr. 2, July 2008

• CSA Propose Amendments To Prospectus 'Pre-Marketing' And 'Marketing'

On November 25, 2011, the Canadian Securities Administrators (CSA) published for comment proposed amendments to National Instrument 41 – 101 General P...

• Mondaq Business Briefing
• Canada Law Articles in English

• Gilles E. Néron Communication Marketing Inc. v. Chambre des notaires du Québec, [2004] 3 S.C.R. 95, 2004 SCC 53, 2004 SCC 53 (2004)

Gilles E. Néron Communication Marketing Inc. v. Chambre des notaires du Québec, [2004] 3 S.C.R. 95, 2004 SCC 53 Canadian Broadcasting Corporation App...

• Supreme Court of Canada

• Understanding Consumer Privacy: A Review and Future Directions

Understanding Consumer Privacy: A Review and Future Directions   The evolution of marketing from a production orientation to a market orientation (Kie...

• Academy of Marketing Science Review
• Nbr. 2008, January 2008

• My Pleasure to Serve You: Client Service Marketing

* "It's a delight going to the library - the staff are so friendly and bend over backward to help me!" * "I get the most wonderful, expert service fro...

• Feliciter
• Vol. 53 Nbr. 3, May 2007