Mass-consumption product

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6 documents for Mass-consumption product
  • Drawing upon existing literature, this paper briefly discusses aspects of conspicuous consumption. Analysis of the construct has been done in the perspective of changing capitalist structure and dominating socio-philosophical ideologies, especially postmodernism. Effort has been made to extend the original concept and propose necessary refinement and integration of relevant concepts to enable a meaningful, holistic, and contemporary interpretation of the said construct. This paper examines different aspects of consumer behavior, helps to generate some important directions for future research in the field, and also discusses these issues in the context of the transitional socio-economic background of India.

    ...44). The reversals in production and consumption arise from production losing its p...

  • ...WARES: Periodic production of advertising circulars; and. SERVICES: Services ...

  • ... for regional differences in mode of production (Hicks, 2004; Poelzer & Summerville, 2005; Wolf, 1...

  • Part of what makes these things valuable is that they can't be had by (just) anyone," says Michael Mulvey, assistant professor of marketing at the University of Ottawa's Telfer School of Management. "It can't necessarily be achieved even by people who are in your same social class because it's for a limited time only, first-come, first-served. In the era of "mass affluence," even such iconic luxury brands as BMW and Mercedes are becoming more ubiquitous and affordable, [Ashwin Joshi] says. As a result, the bar of prestige has been pushed ever higher and there's an opening at the top of the market for "super-elite" brands and products that are still special because most people will never get near them, he says. "When you go into Tiffany's, they treat you nicely," he says. "You go into ...

  • ... our sexual insecurities to mass-market products and services . Did the earth move for you? Perhaps...

  • Though they've only been together since 2004, there's nothing surprising about the band's rise to the top of the local riff-rock crop. They're old hands at the rock 'n' roll thing: vocalist-guitarist Joanne Rodriguez' powerhouse pipes have led bands like The Mistakes and Off the Wagon, and she won rave reviews in a 2003 Fringe production of Hedwig and the Angry Inch; drummer Chris Bauer is currently a Perpetrator, and used to pound the skins for Stagmummer, whose popularity peaked in the late '90s. Of course, you can't keep good rockers down. The day after leaving the VaGiants, Bauer called Rodriguez, looking to make a fresh start. "I said, 'You and I both know we want the same things out of a band. Why don't we do that?' At 31 years old, I'm still doing DIY," she says of her musical...



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