Taking research by Warren J. Keegan as founding inspiration, this paper argues that regional market orientation is seen by marketers as antonymic to an international market orientation. Then, in using the identified relationship between globalisation and new regionalism as foundation, we propose that local orientation should today be seen as contiguous to and thus complimentary with international market orientation. We further propose that the current focus on opportunities for competitive enhancement offered at the regional level may demonstrate a significant form of myopia in current UK marketing thinking and practice.
..., or within the generic marketing literature. Neither was it clear how mis could be operational...
... undefended border." Cross-border regionalism contributed to the evolution of the effective and .... NOTES . (1) The literature of cross-border regionalism and borderlands applie...
Regionalism continues to be a central concern of scholars of C...As we draw on the existing literature on political identity and regionalism, we heed thi...
[...] while the Bloc and the PQ were pleased with former Liberal Prime Minister Jean Chrétien's decision to forgo a role in the American-led Iraq war, Alberta's Premier Ralph Klein sent a personal letter to George W. Bush congratulating him for his "exemplary leadership" and linked Iraq to the threat posed by international terrorism (Alberts 2003; Robitaille 2003a). If regionally differentiated reactions to war casualties constitute the main feature of the regional cleavages discussed, then there is sufficient room to manoeuvre for the Canadian government to develop a legitimate international security policy in the eyes of a majority of Canadians in every region of the country.
... them in light of the importance of regionalism in Canadian foreign policy, eight hypotheses are ddrawn from the literature and tested against the empirical data. It conclude...
.... The literature on growth and ecosystem planning at a regional sca... for the implementation of a new regionalism agenda of greater coordination of planning for nat...
... history writing, plants, region, regionalism, the rural, sense of place, trans-border environme...
..., well-packaged and well-marketed teen literature. As books, movies, television, online forums and o... we can address the challenges that regionalism, language and funding pose. We can also work toget...
... of 'Public Choice,' and the 'New Regionalism,'" Sancton gives a brief review of the literature ...
... places, including in the academic literature and the Dialogue and Research Monitor that in 2007... is no sign of diminished interest in regionalism, multilateral institutions, or track-two. China, I...
In Europe, regionalism after 1945 has taken the form of a process of inte... of international relations; the literature on both realism and interdependence has contribute...
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