Market expansion is a very important strategic option in the developing economies. Literature on marketing to the "bottom of the pyramid" and the "blue ocean" strategy has brought to the fore the issue of direct involvement of manufacturers or corporations in expanding markets. Though the "bottom of the pyramid" and the "blue ocean" strategy frameworks are important references for development of conceptual framework for market expansion, neither of these can be considered as a complete conceptualization in itself. The authors synthesize extant knowledge on the subject and provide a conceptual framework by looking into fundamental issues such as what is a market, what is market expansion, and what factors affect market expansion. Unlike in case of the "blue ocean" strategy framework, th...
... Quarterly in its global survey of business executives reports that 84 percent of executives c...Size of the market is measured in terms of demand. Dema.../shampoos) or for a generic need (i.e., travel/personal transport/hair care). At one extreme end,...
... purposes of this Part, a serving of stated size of a food shall be. (a) based on the food as offer... at a road-side stand, craft show, flea market, fair, farmers' market or sugar bush by the indivi...Business size has been considered in the determination of t...With the horizontal format, the eye must travel down and up, then across, and the nutrients are no...
In recognition of the growing importance of small business ownership by women to the economic well-being of national economies, considerable academic attention has been given to identifying the reasons why women enter self-employment. However, little is known about the motivations for women to become franchisors. This represents an important gap in the literature. While the absence of research may be due to early beliefs that women are risk averse individuals that tend to limit the growth of their enterprises, more recent studies conclude that women perceive small business ownership as a vehicle for rapid growth and wealth creation. On this basis, franchising should represent an appealing business expansion strategy as it minimizes capital, labor, and managerial limitations on firm grow...
... offers and efficient method of expanding the size and reach of the business with minimum capital out...And,. I had worked as a travel consultant before and knew a lot of the shortcomin...
Research on the effects of e-service quality dimensions on customer satisfaction and behavioural intentions has used cross-sectional data from customer surveys. To draw managerial implications, such research assumes that model parameters estimated across service provider customers apply also to the service providers. The current study collects e-service data that fully cross respondents with retailer websites. These crossed data are then used to compare the modelled effects of quality dimensions estimated on the confounded data with those estimated across customers and those estimated across websites. The results provide evidence of considerable inconsistency, suggesting that managers should not rely on conclusions drawn from an analysis of variation across customers.
... (e.g., 280 participants in an online market research firm panel visited Booksamillion.com in K... completed a questionnaire about 1 of 3 travel websites, Van Riel, Semeijn, & Pauwels, 2004). Occ...296) especially when the sample size for a facet is small, as was the case here for web...
... recent years, increasingly as a potential market for China's dynamic modernization program. Chinese... 2010, 65 million Chinese are expected to travel around the world. (2) . Second, China has fuelled ... premiers and hundreds of Canadian business executives following the prime minister on mission...This is extremely abnormal, given Canada's size, evolving bilateral relations, and China's growing...
...' food policy that will include increasing market access for Ontario wineries. The Liberals would si... Further, under the PCs, the size of the provincial Cabinet will be reduced by at le... sharing of information, contracts, grants, travel costs, and expenses. The PC Party promises to impl...
... street life and a targeting of niche markets for which downtowns demonstrate more affinity than..., 4 economic development officers or business improvement area administrators, 18 past or presen... mall-type services (shoe repair, cleaner, travel agent) (see Table 3). In the words of the director...
..., Christopher Michael Charron, Bel Air Travel Group Ltd. and Hola Sun Holidays Limited. Responde...(b) the defendant carries on business in the province;. (c) the tort was committed in th...Club Resorts marketed the resort in Ontario by way of an agreement with ... forum, commercial organizations of a certain size could be sued in courts everywhere and anywhere in...
The entrepreneur is regarded as crucial for a firm's international strategies and the central factor explaining a firm's international behaviour (Andersson, 2000). Research into the internationalization of small and medium-sized enterprises (SMEs) has emphasized the role of entrepreneur-related elements that impact export performance, such as: strategy (Baird, Lyles, & Orris, 1994; Tyebjee, 1994); attitudes (Bijmolt & Zwart, 1994; Ogbuehi & Longfellow, 1994); commitment (Dhanaraj & Beamish, 2003); perceptions (Jaffe & Pasternak, 1994); orientations (Dichtl et al., 1984); the international experience of managers (Qian, 2002; Reuber & Fischer, 1997); as well as more integrative human capital elements (Andersson, 2000; Bilkey & Tesar, 1977; Cavusgil, 1993; Herrm...
Small business internationalization is an important element of ec... rents can be recognized in foreign markets. Once engaged in exploiting the opportunity, or in... cultures through living, working, or traveling abroad should increase their international orienta...
This article focuses on rural girls' aspirations of becoming migrants in a setting where girls are subjected to social constraints curtailing their movements in the midst of an otherwise mobile society, where mothers and grandmothers frequently recall their experiences in Ghana and Côte d'Ivoire, and boys set off on their first migration in their mid- or late teens. However, the high level of mobility affects both intergenerational relations and the ways in which girls can justify their wish to migrate. Based on multi-sited ethnographic research between 2002 and 2008 in Burkina Faso and Côte d'Ivoire, the article explores the ways in which images of success and material wealth of (trans)national migrants feed into adolescent girls' imaginations of migration and its outcome. Furthermore,...
... implies that the young and middle-aged travel to find work; some for a season or two, but many f... migrant hardships is the difference in the size of household budgets in rural Burkina Faso and urb... by saying that someone further down the market aisle has gestured that he/she wants to buy water ... and with trading if she's doing any business ofthat sort." The interviewer asked whether she th...
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