An Ambition-Building Boot Camp for Women

Winnipeg Free Press (May 12, 2007)

Author: Mathieu, Emily

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Summary


Created by friends and colleagues of [Judy Elder] and formalized through the support of the Joseph L. Rotman School of Management at the University of Toronto, the forum just ended its fifth year. The project is promoted as an ambition-building boot camp and networking opportunity for markedly ambitious women interested in adding to their skills, and a chance to reflect on where they want to be and how they can get there. Because of the networking abilities of Elder's friends, the program has the finances to pack the curriculum with high-profile speakers and instructors.

Although the women come from organizations willing to develop female talent, [Aileen Trescher], who says "life is too short for mediocrity," may be one of the few who actually comes from a somewhat level playing field. At American Express Canada, women account for 44 per cent of employees at the director level and above.

"Ambition for women is sometimes not as clearly defined," or it's approached as ambition at all costs, Trescher says. Elder's balanced approach to ambition is taught at the forum. "It's marketing yourself as a brand, having goals to make sure you have a plan to get there, as opposed to going from opportunity to opportunity and ending up somewhere you never wanted to be," Trescher says.

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An Ambition-Building Boot Camp for Women

By Emily Mathieu

TORONTO --In April, Aileen Trescher became a member of a growing group of Canadian businesswomen involved in a not-so-secret, but notably powerful, society called the Judy Project.

For one week,...

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