Summary
He's handsome, he's got a superstar wife (Victoria [David Beckham]) who seeks and attracts attention, and he's got endorsements that will put his image in front of Americans regardless of whether they ever watch him play.
The movie and Beckham's wife make him recognizable to many Americans who don't follow soccer. Leo Braudy, a USC English professor and expert in pop culture trends, says that increases the chances Beckham's charisma will become a "radiating force" in the U.S."We've reached a point now where women will say they like looking at attractive men," [Joyce Brothers] says. "If he gets along with all the guys and he makes all the women swoon, then he's got it all."See the full content of this document
Extract
Will Beckham's Charisma Translate Across the Pond?
Or will he fail like Pele did in 1970's
By John RogersLOS ANGELES -- Tiger Woods has it. So do Arnold Schwarzenegger and George Clo...See the full content of this document
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