Beef Plant in the Works

Summary


"We're more than serious about it. Unless something really goes south on us, we'll get (it) done," said Kelly Penner, the company's president.

"It's all about the marketing and how you sell it to the consumer," said Penner, who raises cattle at Douglas, about 20 kilometres east of Brandon.

Penner said Natural Prairie Beef would process all the beef slaughtered in [Neudorf], with the Wolseley packaging plant processing other species, such as horse and bison. Natural Valley has yet to sign a contract to slaughter bison.

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Extract


Beef Plant in the Works

Ranchers to target top-end market

By Larry Kusch

A group of Manitoba ranchers that raise cattle without using antibiotics or growth hormones plans to open a beef-processing faci...

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