"About 95 per cent of text messages on Bell's network are sent and received by clients on text bundles. Anyone who plans to send and receive a significant number of text messages really should be on a plan," Bell's associate director of media relations, Jason Laszlo, said in an e-mail Thursday.

"It was weak and completely ineffectual," [Jack Layton] said of the Industry minister's handling of the file. "Clearly, Mr. [Jim Prentice] is not on the side of the ordinary Canadian who is wondering why these companies are being allowed to get away with gouging."

"We've always operated in a competitive market," said Laszlo about potentially losing customers. "That being said, our products and services are excellent, and we are very optimistic about the direction we're heading."