Cjob Ups Its Audience Share

Winnipeg Free Press (May 30, 2009)

Author: Anonymous
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Summary:

Longtime leader CJOB 68 AM increased its lead over second-place finisher CBC Radio One. CJOB had a 17.6 share of listeners age 12 and over, up from 15.6, while the CBC rose slightly to 10.9 from 10.7.

"We had some spring blizzards and of course the flood," said Garth Buchko, general manager of Corus Entertainment-owned CJOB and Power 97 FM.

"There's a lot of exhilaration around here," said [Chris Brooke], who also serves as program director of his CHUM-owned sister station CFRW AM 1290.

Extract:

Cjob Ups Its Audience Share

THE spring may have brought bad news for many Winnipeggers, but it was good timing for Winnipeg talk radio.

The city's...



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