Cyberspace: The Final Frontier
Canadian Underwriter - Vol. 74 Nbr. 9, September 2007
Gambrill, David
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The Internet, while it is no doubt a wonderful tool for mining information at all hours of the day or night, is a complicated creature when it comes to the actual sale of insurance products. And it would appear the protocol and politics around using the Net to provide insurance products and services -- and even simple online quotes -- to customers is still very much in the territory of 'The Wild West.' Independent brokers would be well-advised to take their own advice and stop conceding online territory to direct and online writers. Their insurance advice is just as valuable online as it is in their communities' Main Streets.Cyberspace: The Final Frontier
We've all heard the Internet is the way of the future, providing 24/7 service to would-be policyholders. And independent brokers are constantly warning themselves that they had better become more competitive with direct writers and the so-call...
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