Study On New Product Development: Based On the Process Innovation of Organization/Etude Du Developpememnt de Nouveau Produit : Basée Sur Le Processus D'innovation de L'organisation
Canadian Social Science - Vol. 3 Nbr. 3, May 2007
Chunsheng, Shi
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The global pressures of modern market are placing an ever-increasing emphasis on the rapid development and introduction of new products. In view of the importance of new product development to the survival and development of enterprises, this paper proposed how process innovation effects the new product development in organization by developing a theoretical model based on the mechanism discussion between them. Based on the methods of factor analysis, correlation analysis and data mining, using IMSS database, an empirical analysis has been done and the theoretical model is proved to be true. At last, this paper gives a case study by represents the research project on DaGang Company. A number of organization deficiencies in the new product development process are identified and proposals based on concurrent engineering subsequently are adopted which enhances the effectiveness of this process.
Study On New Product Development: Based On the Process Innovation of Organization/Etude Du Developpememnt de Nouveau Produit : Basée Sur Le Processus D'innovation de L'organisation
1. INTRODUCTION
Increasingly fierce global competition coupled with customers' demand for higher-quality products and delivering in shorter times is forcing manufacturing organizations to adopt radical approaches to new product development. 3 The ability to reduce the time from product conception to introduction in the marketplace now is a prime source of competitive advantage. 4 Manufacturing organizations approach to new product development is a major obstacle to reducing leading times. New product development is not only the core competence but also the basic of survival and development to enterprise. 5 Generally speaking, an emergence of new product always freshen up the organization even the whole industry.6 To face up the fast-changing of customers' demand and the shorter life cycle of product, almost all the organizations need attach a great importance to new product development.A re...Try vLex for FREE for 3 days
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