Dry Cleaners Wrangle Over Who's Greener

Summary


Just weeks after Dollar Wise Quality Cleaners declared it had kicked the PERC habit and started touting its ability to "clean green" using less toxic materials, Perth's started using the tag line "Greener Cleaner" in its own promotional material.

Meanwhile, Dollar Wise countered with legal action to have Perth's use of the "Greener Cleaner" trademark struck down and expunged, claiming that Perth's was not, in fact, the greener cleaner.

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Extract


Dry Cleaners Wrangle Over Who's Greener

By Martin Cash

A messy dust-up is brewing among two local dry cleaning companies about who is the gree...

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