The Strength of Weak Ties and Issues of Embeddedness: A Review of Granovetter's Theories On Social Network and Organization/Forces de Points Faibles Et Issues D'enfoncement : Une Revue de Theories Degranovetter Sur L'analyse Et L'organisation Du Reseau Social

Summary

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Based on the issues of the strength of weak ties and embeddedness, this paper haven taken a summary and review of Granovetter's theories on social network analysis and organization.

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The Strength of Weak Ties and Issues of Embeddedness: A Review of Granovetter's Theories On Social Network and Organization/Forces de Points Faibles Et Issues D'enfoncement : Une Revue de Theories Degranovetter Sur L'analyse Et L'organisation Du Reseau Social

1. INTRODUCTION

Granovetter's 1973 paper "The Strength of Weak Ties" issued on American Journal of Sociology, is an important article on social network analysis. In this paper, Granovetter hypothesizes that weak ties can act as crucial bridge and elaborates four dimensions that measure the strength of ties. In his view, strong ties sustain relations within the group or organization, while weak ties can build bonding relations between groups or organizations and gain easily access to non-redundant information unavailable through interaction with strong ties. In other words, weak ties play a role of bridge in the process of information flows between different groups. The hypothesis of the strength of weak ties and such empirical findings has great influence on American and European researchers in social network analysis.

2. THE STRENGTH OF TIES AND ...

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