Summary
"Nobody cares where I am. That's the great equalizer with the Internet. If I'm going on vacation, I'll take my laptop, which is equipped with a studio on it, and set up (voice-over work for HANK) in my hotel room."
John Sheftic, market manager for Panama City Radio Group in Florida, decided to change the format of one of its local radio stations a couple of years ago, and after researching multiple options, decided BOB's focus on the "'80s, '90s and whatever" would go over big in its market, located about two hours west of Tallahassee."We're constantly connected with our computers, BlackBerrys and cellphones. It's no different than him sitting in the office right beside me except that I don't have to buy him lunch," Sheftic said.See the full content of this document
Extract
From Bob-Fm to 20 States
Program guru does most of it from home office
If you take a road trip to any one of 13 U.S. states and turn the dial to the local '80s or country music station, the chances are pretty good the music...See the full content of this document
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