Gaming Technology Drives Virtual Tours of Homes

Summary


"There is free movement and you can easily visualize what the finished home will look like," says [Blake Batson], who first came across an early version of the program when a colleague was working in a federal department charged with renovating government offices in late 2003.

"I would say the virtual tour accelerated the sales process," says [Katy Sinha]. Seventeen of the 29 townhomes have been sold since the virtual tour became available in February and the couple no longer plans to build a model.

"This was our first project and people are naturally apprehensive," says Sinha. "People are used to the traditional ways of buying and visiting model homes on the weekend. The technology gave them confidence in what we were doing."

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Gaming Technology Drives Virtual Tours of Homes

Smart techie changing the way folks shop for a new house

By Sheila Brady

OTTAWA --A smart techie with finely tuned marketing smarts is on his way to transforming the way folks shop for a n...

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