Summary
Decisions at the AGM in Vancouver have allowed Appraisal Institute of Canada (AIC) to move along with marketing their profession. The Board, the Communications Committee, provincial associations, staff and members have been anxious to get on with the process. This is the first time that AIC has embarked on such a promotion and their members are excited about the prospect of seeing themselves promoted to their public in a fresh and innovative way. Work resumed immediately after the AGM on this member-driven initiative. They unveiled their marketing agency of record -- Cundari SFP of Toronto, an impressive, highly recommended group of professionals. Since then, the Communications Committee has met with Cundari and, to date, they have certainly lived up to expectations. To attract attention, the first thing they will see is a new look that promotes AIC in the form of a new logo and descriptor.
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Extract
Good Things Come to Those Who Wait
Decisions at the AGM in Vancouver have allowed us to move along with marketing our profession. The Board, the Communications Committee, provincial associations, staff and members have been anxious to get o...
See the full content of this document
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