Summary
Advertisers still love the Internet for its ability to deliver measured results from click-throughs and carve audiences into tiny segments. But only the largest of television's events -- the Super Bowl, the Olympics, the Oscars and the Grammys -- have the muscle to pull in tens of millions of people in real time.
The Super Bowl continues to draw new advertisers, including Planters packaged nut company, part of Kraft Foods Inc., as well as Cars.com, an online auto classified advertising company co-owned by the newspaper publishers Gannett Co., McClatchy Co., Tribune Co., Washington Post Co. and Belo Corp.No neophyte in the advertising world, Kraft decided a Super Bowl spot was well worth the money last year as it began repositioning Planters beyond the $3-billion packaged nuts business. Planters now competes in the $20-billion market of salted snacks, which includes potato chips, pretzels and popcorn.See the full content of this document
Extract
Got $5 On the Game? Pshaw!
Advertisers will bet millions
By Seth SutelNEW YORK -- The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, an...See the full content of this document
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