How You Produce Can Be As Important As What You Produce

Summary

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McDonald's, along with many others in the food-service and retail food sector, has moved forward with new guidelines that are reshaping how it does business - everything from how the chickens that produce eggs are housed, whether the beef they buy grazed on former rainforest (not), the working conditions for migrant workers who pick tomatoes in Florida, how its restaurants are built and whether the paper used to wrap its hamburgers is biodegradable. Peter-Erik Ywema, SAI general manager, said the driving force behind this initiative was a series of food safety scares, as well as a growing concern over obtaining consistent, high-quality food supplies in a world in which farmers, potable water and arable acres are shrinking.

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Extract

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How You Produce Can Be As Important As What You Produce

With the sheer remoteness of modern farming, many farmers assume that what they do while working their land or caring for livestock is their business and their business alone.

After all, they get paid for what they deliver - not for how they produce it...

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