Summary
00If it's true that the 1960s were the Free Love decade, the '70s were the Me decade and the '80s were the We decade, then it's certainly safe to declare that the 20-naughts -- the first tenth of the 21st century -- were a decade in which popular culture was redefined by digital technology, ever-easier online access (both legal and illegal) to movies, music and TV, the democratization of stardom, and an evolution in which the notion of entertainment for the masses was replaced by the creation of every single consumer's own personal playlist.
The early 2000s were, indeed, the "I" decade, in which iTunes and iPods and iPhones allowed everyone to declare that "I" control the content of my entertainment experience. CD sales slumped as downloadable singles became the preferred format; watching TV shows cluttered by commercials went by the wayside as PVRs, downloads and online streaming video gained popularity; trips to the movie theatres and video-rental stores were replaced by Internet access and at-home video-on-demand purchases.At the dawn of the iDecade, the music industry's preferred flavour was the boy band, with pre-fab packages like Backstreet Boys and N'Sync selling CDs by the truckload. Before long, girl-power popsters such as Britney, Christina Aguilera and Jessica Simpson pushed their way into the spotlight; by the end of the 10-year span, it was post-pubescent performers such as Miley Cyrus/Hannah Montana, the Jonas Brothers and Justin Bieber who were winning teenage hearts.See the full content of this document
Extract
Icame, Isaw, Iconquered
Since 2000, entertainment has shifted focus to become more consumer-driven than ever
00If it's true that the 1960s were the Free Love decade, the '70s were the Me decade and the '80s were the We decade, then it's certainly safe to declare that the 20-naughts -- the first tenth of the 21st century -- were a dec...See the full content of this document
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