Successfully implementing the change strategy is the managerial role for supply professionals. This requires making sustainability an inherent part of decision making. Interpreting the plethora of information and data surrounding sustainability and applying it to the values of the organization is the challenge. This includes adapting to the ongoing improvements in materials and production or manufacturing methods; researching leading practices; becoming subject matter experts; aligning outsourcing partners to ensure quality; quantifying the cost of carbon emissions; working with suppliers to meet ever-demanding expectations; working with NGOs to objectively progress towards common goals; not accepting the status quo; engaging with social enterprises to make a difference in the community; monitoring supplier performance globally; not losing sight of the importance of being cost-competitive; developing life-cycle cost models to assess longterm value; promoting sustainability initiatives; acting as the internal sustainability resource; objectively reporting on the results; and sharing the knowledge gained with colleagues.