"I think there's a class-action lawsuit out there waiting to happen. This shows that consumers are being deliberately deceived by the cellphone companies," said Jesse Hirsh, a technology analyst who operates the website JesseHirsh.com.

"This is an example in the extreme but I suspect that there's lots of Canadians who have received bills in the sums of hundreds of dollars and thousands of dollars for services they didn't realize were extra."

"They use certain catchwords in their advertising but that doesn't match up to the fine print that often people don't see," he said.