Professionalism, knowledge and ethics.

Canadian Manager - Vol. 17 Nbr. 4, December 1992

Jackson, Terry - 13807885

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Summary


Businesses which offer professional services are being challenged for their relevance to marketplace changes and needs. Consumers have reached levels of education which make them more sophisticated and give them the power to select products or services with greater scrutiny. Thus, businesses must strive to inject professionalism, value and a more holistic approach to the services they render. Professionalism must be marked by education beneficial to customers and strong ethical standards.

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Extract


Professionalism, knowledge and ethics.

A sure-fire approach to satisfying client expectations

Businesses that provide professional services to their clients are increasingly being challenged. Are their services, whether financial, accounting, medical or other really relevant to today's marketplace? Do they meet the changing needs of their clients and customers? What is quality service and how can it be institutionalized?

Clearly, a number of trends are affecting the ways in which businesses provide services. Here are some of the major ones.

Education/Information Puts Power in the Hands of Consumers

As wit...

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