Unlike other times, when associations were founded primarily on member loyalty, today, although loyalty is much valued by associations, success is measured by the relevancy, recognition, and resources associations achieve. For the Appraisal Institute of Canada (AIC) it is no different and the activities that AIC is undertaking are aimed at these targets. Achieving recognition for the membership as leaders in real property appraisal and related advisory services has been a top priority. While communications and marketing may have been the most visible activity, much work has gone into making improvements to the program of professional studies and related professional resources. AIC wants to be relevant to its members first and foremost and, such, there are many initiatives underway to provide the members with the support and services needed to compete successfully in the marketplace. Significant improvements are coming in the way that they communicate with the membership, including a completely redesigned web site with easier to find information.

Member services