TAPPING into a viral marketing campaign similar to the one that The Simpsons movie used prior to its release, AMC's Mad Men has launched a new site that lets you create a cartoonish version of yourself in the vein of the popular series about the SSRq60s ad game on Madison Avenue. With a number of different options to modify the look of the character, a bunch of SSRq60s-style outfits, accessories and backgrounds from the show, it only takes a few minutes to create your character. After you complete your look, you can download your avatar for use on social-networking sites like Facebook, MySpace and Twitter, wallpaper for your computer or even for your iPhone or Blackberry.