Summary
The appeal of a content management system (CMS) should be its ability to provide re-usable information easily managed from a database to a wide variety of media that encompasses paper, the Internet, Intranets and PDF files. Yet according to Jim Purdy, vice-president of Communicare, a Toronto-based company that specializes in clear-written communication, 85% of all the content residing in an organization's content management system is unstructured. As a result, the content is written in a way that makes finding specific information difficult to understand, as well as hard to locate within pages and pages of text. Purdy's answer to this problem is Information Mapping services, for which Communicare is the sole Canadian distributor. Through Information Mapping, writers are able to break complex information into basic elements. The information is then presented in a graphical format that reflects the meaning back to the reader.
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Extract
Stuff or Nonsense
THE APPEAL OF a content management system (CMS) should be its ability to provide re-usable information easily managed from a database to a wide variety of media that encompasses paper, the Internet, Intranets and PDF f...
See the full content of this document
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