The Results: A Bigger Piece of the Pie
The Canadian Appraiser › Vol. 50 Nbr. 3, July 2006
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Summary
Appraisal Institute of Canada's (AIC) Marketing Plan will showcase how AIC members, as first tier professionals and leaders in their field, add value to every aspect of the real property decision. A collaborative relationship among all AIC's partners will be essential. By harmonizing the visuals and messages in AIC's marketing communications materials, the partners will collectively build a strong and consistent AIC brand across Canada. It is essential that these partners work collaboratively to develop and implement a broad range of marketing programs aimed at stakeholders, employers, students and prospective members in the workforce. Ultimately, AIC will know it has succeeded in implementing the Marketing Plan when AIC has a bigger piece of the pie and when AIC is consistently called for real property and consulting services.
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The Results: A Bigger Piece of the Pie
AIC's Marketing Plan will showcase how AIC members, as first tier professionals and leaders in their field, add value to every aspect of the real property decision.
As was noted at the recent PEI conference, when Louis Porier, Chairman of the Communications Committee and I present...See the full content of this document
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