Summary
"If you take the bus to work, you might sit on a seat that has (a note with) an address... '7:30 p.m. Thursday,' and that might be it," explains Ryan Fitzgerald, a Winnipeg-based screenwriter who recently helped create an ARG at the film centre lab.
"Thousands of other people might look at it and it won't mean anything to them or they won't think about it, but there may be that one person who actually looks at it and says, 'I wonder what ... is happening at that address at 7:30 p.m. on that date?' and they might actually go there and find out.""Essentially, games are right now -- in our esteem -- basically where film was in 1915," Fitzgerald says. "So the goal is to try to take a game, raise the cultural level a little bit."See the full content of this document
Extract
Through the Virtual Looking Glass
By Victoria Ahearn
TORONTO -- Gamers looking to take their couch-potato-style play to a new level should keep their eyes peeled for the elusive "rabbit hole."The term, inspir...See the full content of this document
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