Summary
"They spent considerably less than five grand, I would think, and the amount of coverage they got out of it was huge," he says, adding that he felt stupid yelling the Halls name into a megaphone in Times Square. "You can't buy much for that kind of money in traditional advertising."
In addition to a publicity stunt that saw the image of a naked woman projected onto the British Houses of Parliament to promote FHM magazine's "100 sexiest women" issue, [Floyd Hayes] says his company pioneered the concept of people renting out their foreheads for advertising. That opened the door to preg-vertising, breast-vertising and butt-vertising (all exactly what they sound like) from other companies, usually generating much eye-rolling but also a fair amount of attention."There is no message there, it's just a brand name," he says. "To me, that's not worth the money."See the full content of this document
Extract
Unconventional Advertising Firm's Specialty
By Shannon Proudfoot
OTTAWA -- For a $10,000 slice of the advertising budget, Floyd Hayes will think really hard about your brand each hour for o...See the full content of this document
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