Under the spell of the quality gurus. (experts on product and services quality)

Canadian ManagerVol. 16 Nbr. 1, March 1991

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Under the spell of the quality gurus. (experts on product and services quality)

Everybody is obsessively talking about quality today. But what does it really mean? How can we Canadians achieve quality in our companies and in our own departments?

Quality is not just another passing fad like so many other things in the past few years. In part, it is the cause why so many North American companies cannot compete in the international market, or continue to lose their market share every year. ...

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