A casual conversation at a social gathering that began with, "So, what do you do?" sparked an interest in the insurance industry that Peter Hohman, president and CEO of the The Insurance Institute of Canada, fanned into a career of which he is clearly proud. One of the feathers in Hohman's cap is his involvement in the formation of the Chartered Insurance Professional (CIP) Society. The CIP Society's mandate is to help elevate individuals throughout their careers. Over the past decade, the society has provided its membership with professional development courses and seminars, as well as networking opportunities. Elevating professionalism, imparting knowledge and creating industry leaders can't happen without recruiting the right people to begin with, Hohman said. They're currently developing new messaging and tools that will help us to reach young adults more broadly, beyond just high school students.

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