There's an old saying in the auto business that "you can always sell a youth market car to an older buyer, but you'll never sell an older buyer's car to a youthful customer." That's probably why automakers rarely target older buyers with a new model -- even though consumers aged 60 or more often have considerable buying power.

There's a Porsche TV commercial running that involves a small boy asking a salesman if he can sit behind the wheel of a 911 coupe. Having "test sat" the car, he climbs out, asks for the salesman's business card and leaves with the words "see you in about 20 years." It's a charming piece of work without the mindlessness of so many commercials and it underlines how even the youngest of car fans will one day head to a dealership to buy.