Developing a Social Media Policy: TD Bank Group's Experience

• Author: Mark Crestohl
• Pages: 195-202



DevelopingaSocialMediaPolicy

TDBANKGROUPSEXPERIENCE

MarkCrestohl*

GoodmorningIwanttothanktheLawSocietyforoeringmetheop-

portunitytospeakatthisgreatconferenceItistrulyanhonourtobe

hereandIhopeIwillleaveyouwithsomepracticaltipstotakeback

toyourworkplacesortoyourpracticeswhenprovidingadviceonde-

velopingsocialmediapolicies

Ihaveheardthewordpolicyquitealotoverthepastcoupleof

dayssoitiscertainlysomethingthatalotofpeoplearethinkingabout

OverthenextfteenminutesIwillwalkyouthroughthejourneythat

wetooktowarddevelopingTDspolicyguidancetoemployeesonthe

topicofsocialmediaIwillwalkthroughourElectronicCommunica-

tionsPolicyandUsageGuidelinesandtheSocialMediaGuidelinesthat

weredevelopedtosupportthepolicyatahighlevel

IdowanttoemphasizethatthiswasTDsjourneyTherearealotof

commonalitiesbetweenwhatonecompanyoranothermightwanttoput

intheirpolicyorguidelinesbutasJohnOReillyofLoblawssaid each

companyhastodecideforitselfintermsofwhatitsapproachandphil-

osophywillbetakingintoconsiderationtheirriskappetiteandculture

* MarkCrestohlisassociatevicepresidentHumanResourcesTDBankGroupand

formerlyTDsrstinhouseemploymentcounsel

 TheElectronicCommunicationsPolicyandSocialMediaGuidelineswere

containedinthematerialsgiventoconferenceparticipantsRelatedslideswere

shown

 SeeChapter