Developing a Social Media Policy: TD Bank Group's Experience

AuthorMark Crestohl
Pages195-202

DevelopingaSocialMediaPolicy
TDBANKGROUPSEXPERIENCE
MarkCrestohl*
GoodmorningIwanttothanktheLawSocietyforoeringmetheop-
portunitytospeakatthisgreatconferenceItistrulyanhonourtobe
hereandIhopeIwillleaveyouwithsomepracticaltipstotakeback
toyourworkplacesortoyourpracticeswhenprovidingadviceonde-
velopingsocialmediapolicies
Ihaveheardthewordpolicyquitealotoverthepastcoupleof
dayssoitiscertainlysomethingthatalotofpeoplearethinkingabout
OverthenextfteenminutesIwillwalkyouthroughthejourneythat
wetooktowarddevelopingTDspolicyguidancetoemployeesonthe
topicofsocialmediaIwillwalkthroughourElectronicCommunica-
tionsPolicyandUsageGuidelinesandtheSocialMediaGuidelinesthat
weredevelopedtosupportthepolicyatahighlevel
IdowanttoemphasizethatthiswasTDsjourneyTherearealotof
commonalitiesbetweenwhatonecompanyoranothermightwanttoput
intheirpolicyorguidelinesbutasJohnOReillyofLoblawssaid each
companyhastodecideforitselfintermsofwhatitsapproachandphil-
osophywillbetakingintoconsiderationtheirriskappetiteandculture
* MarkCrestohlisassociatevicepresidentHumanResourcesTDBankGroupand
formerlyTDsrstinhouseemploymentcounsel
 TheElectronicCommunicationsPolicyandSocialMediaGuidelineswere
containedinthematerialsgiventoconferenceparticipantsRelatedslideswere
shown
 SeeChapter

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