Developing a Social Media Policy: TD Bank Group's Experience

• Author: Mark Crestohl
• Pages: 195-202



DevelopingaSocialMediaPolicy

TDB A NKGR OUPSE X PER I E NCE

MarkCrestohl*

GoodmorningIwantto thankt heLawSocietyforoeringmetheop-

portunity to speak atthi sgreat conference Itis truly an honourto be

hereand Ihope I will leaveyouw ithsome practical tips totake back

toyour workplacesorto your practiceswhen providing adviceon de-

velopingsocialmediapolicies

Ihave heard the wordpolicy quite a lotover the past coupleof

dayssoitiscertainlysomet hingthatalotofpeoplearet hinki ngabout

Overthenextf teenminutesI willwalk youthroughthe journeythat

wetook towarddeveloping TDspolicy guidance toemployees ont he

topicof social media Iwi llwal kth roughour Electron icCommun ica-

tionsPolicyandUsageGuidelinesandtheSocialMediaGuidelinesthat

weredevelopedtosupportthepolicyatahighlevel

IdowanttoemphasizethatthiswasTDsjourneyTherearealotof

commonalitiesbetweenwhatonecompanyoranothermightwanttoput

intheirpolicyorguidelinesbutasJohnOReillyofLoblawssaid each

companyhastodecideforitselfintermsofwhatitsapproachandphil-

osophywillbetakingintoconsiderationtheirriskappetiteandculture

* MarkCrestohlisas sociatevicepres identHumanResourcesT DBankGroupand

formerlyTDsrstinhouseemploymentcounsel

 TheElectron icCommunicationsPolic yandSocialMed iaGuidelineswere

containedint hematerialsg iventoconferencepar ticipantsRelatedslideswer e

shown

 SeeChapter