Marketing Due Diligence
Author | Mark Hunter |
Date | February 01, 2017 |
Due Diligence is something lawyers know a thing or two about. It is engrained in them from the first day of school. Due diligence includes the reasonable steps taken by a person to satisfy a legal requirement. It is an investigation. The theory behind due diligence is that by doing research the amount and quality of information available to decision makers improves. Lawyers are very good at doing this for clients yet spend little time doing it about clients.
Lawyers spend a lot of time understanding the law – and so they should. However they tend to spend very little time understanding their audience thus missing a valuable opportunity to uncover potential opportunities. There are so many resources available today that lawyers, and as an extension the marketing department, can uncover all sorts of information with a few simple Google searches. If funds are available, using paid services can provide information beyond what is openly available that the competition may...
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