A marketing campaign promoting the City of North Bay is being celebrated by the Economic Developers Council of Ontario (EDCO).
The EDCO named the campaign as top contender in the Special Events (population 50,000-250,000) category during its 2018 Awards of Excellence, held during the organization's 62nd annual conference and showcase Ian. 29-31,2019, in Toronto.
Called Experience North Bay, the campaign included a series of investment attraction and awareness initiatives that took place in conjunction with the Ford World Women's Curling Championship, held March 17-25,2018, to capitalize on the significant exposure garnered from the event.
"Tying investment and growth initiatives to a world-class sporting event was a great way to attract interest and leverage community assets," the...