Promoting Your Business
| Author | Michelle Roy McSpurren/Rosemary Bocska |
| Pages | 87-101 |
5
Promoting
YourBusiness
Learning Outcomes
After completing this chapter, you should be able to:
• Effectively advertise a legal services business and
explain how advertising of legal services businesses
is circumscribed by Rule 8.
• Understand the obligations set out in Rule 8 with
respect to marketing of legal services businesses.
• Describe basic strategies for business
communications.
• Explain the requirements and obligations set out for
paralegals in Rules 2.01 and 8, and Guideline 19.
87
Advertising Strategies ................. 88
Marketing ............................ 91
Business Communications .............. 93
Rules 2.01 and 8, and Guideline 19 ...... 94
Letterhead and Signs .................. 99
Conclusion ............................ 100
Key Terms ............................ 100
Useful URLs ........................... 100
Review Questions ..................... 100
Discussion Questions .................. 101
Scenario-Based Questions .............. 101
© 2022 Emond Montgomery Publications. All Rights Reserved.
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