Canadian Marketing in Action.

• Author: Tuckwell, Keith J.
• Position: READ THIS - Brief Article

Canadian Marketing in Action

Keith J. Tuckwell

The fourth edition of Canadian Marketing in Action fulfills its mandate as a wholly Canadian marketing resource, enhanced by feedback from adopters of previous editions. It focuses on critical issues shaping contemporary marketing, while maintaining a practical style that states the marketing principles and theories and paints a clear picture of how to implement them. The tone of the book is uniquely...