ConceptShare seamlessly pooling graphic ideas.

• Author: Stewart, Nick
• Position: ConceptShare Inc.

A Greater Sudbury-based company is developing a program that will enable people to seamlessly and efficiently pool their graphical ideas online.

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"What we're trying to do is manage the process of how a designer gets the project from concept to reality," says Bernie Aho, product manager and co-founder, ConceptShare Inc.

"What typically happens now is that people will print off a copy of their work and send or email it to management or the client who will slap on their own red marks and comments and send the copy back. So you might end up with five different copies covered in red, or if you're involved in a team, you'll have a lot more than just five, not to mention that it takes up a great deal of time."

The program--also called ConceptShare--revolves around being able to upload visual projects, such as ad layouts, product designs and concept sketches, to a specially designed online workspace where people can comment on it. While this space can be made public for feedback from the general web community, it can also be used privately, allowing the person in charge of the workspace to add specific individuals to view and comment upon the project.

Given the program's versatility, Scott Brooks says it has a number of potential uses among a variety of work environments.

"This has potential for architects, software designers, interior design, fashion designers, the publishing industry, marketing, and so on," says Brooks, co-founder.

"We're thinking globally with this."

The company's approach to bringing this vision into reality involves a simple series of tools, which are primarily focused on allowing people to comment on the project, rather than directly manipulate its features. These include the power to zoom, scale and draw general shapes such as lines and squares, as well as a modified "pencil" tool which allows for more precise, individual indication. A basic text tool allows someone to automatically attach written comments to their illustrated suggestions.

Along with a...