How to organize a successful event.

• Position: THE "HOW TO GUIDE"

Whether one is planning a luncheon for clients or organizing the company's annual convention, without proper planning, organization and marketing, the excitement will fizzle at any corporate event.

Knowing what makes or breaks an event helps ensure the greatest level of success for an event.

Corporate events can be divided into two categories. First, there are in-house events for employees. These include things such as retirement parties, banquets recognizing employee achievements, or training seminars. Second, there are events for clients or even the general public.

Regardless of the event, there needs to be an element of fun. This is especially true when it comes to in-house events. This is where a keynote speaker can help set the correct mood for your event.

If you are hosting a meeting, seminar or convention, you have your committees in place, you have chosen your venue; you have the expertise and support from your convention facility co-ordinator with their food and beverage team, and you have your company go-ahead. Your committee has chosen a theme, you've prepared your budget, you've selected your menus ... what about your speakers?

Selecting a speaker

Costs, celebrity status and a match with your program are all important parts of the picture when it comes to selecting a speaker. Numerous "war stories" exist regarding problems caused by, and the eccentric behaviours of, speakers. Most...