Moment of lucidity: marketing firm nabs global hotels contract.

• Author: Kelly, Lindsay
• Position: SAULT STE. MARIE

Sincerity, flexibility, a passion for design and a sense of fun have combined to make a winning formula for Sault Ste. Marie-based marketing firm Lucidia. Now that blueprint has earned the agency a contract with the Fairmont chain of hotels, a luxury brand with locations around the globe.

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Under the contract, the firm will oversee Fairmont's email program, its customer relationship management and its direct marketing communications for all four of its brands: Fairmont Raffles Hotels International, Raffles Hotels and Resorts, Swissotel Hotels and Resorts, and the corporate brand, Fairmont Raffle Hotels International.

Though Lucidia has had a strong working relationship with Fairmont for the last nine years, this is the largest contract for which Lucidia has actively competed, said J.R. Pierman, a partner with Lucidia.

Emerging as Fairmont's firm of choice from a pool of larger Canadian firms hearkens back to a core principle of Lucidia's approach to business: integrity

"Being up here in Northern Ontario, your word and your reputation and how you deliver work for clients is so important, because it's not like someone is going to forget about it if you do a bad job, so you really have to stand behind what you do," Pierman said. "We feel that that's helped us differentiate ourselves in southern Ontario; when we go and say what we're going to do for a client, we deliver."

Starting out as a web development firm, Lucidia has, in just over a decade, expanded to provide a range of integrated services, in traditional, interactive and broadcast avenues.

Since its inception in 2001, Lucidia's staff has grown alongside its impressive portfolio. It counts Meridian Credit Union, Tourism Sault Ste. Marie, McDougall Energy and Ontario Lottery and Gaming amongst its clients. Lucidia is also working on the Northern Ontario portion of the Ontario Tourism...