North Bay software firm enters British market: MetricAid lands first client with National Health Service.

• Author: Kelly, Lindsay
• Position: NEWS

After making inroads into the Toronto market over the last few years, physician-scheduling software company MetricAid has now taken on its first client in Great Britain.

The North Bay company's expertise has been solicited by the National Health Service (NHS), Great Britain's publicly funded national health-care system.

MetricAid's software will first be implemented at Royal Derby Hospital, in the city of Derby, England, the largest teaching hospital in the East Midlands region, and one of the largest hospitals in the United Kingdom. Lora Webb, MetricAid's CAO, said the company first made contact with the NHS last fall and closed the contract in June.

"Their challenges and needs are different, but it's great for us, because it's really allowing us to push what our system can do," she said.

MetricAid's software uses an algorithm to create physician schedules for health-care facilities, leading to lower wait times for patients, which means physicians can see more patients, in turn, resulting in higher revenues.

Great Britain was a natural next market for MetricAid, since its health-care system closely resembles the one at home, Webb said. The hope is that, after proving their software in Derby, they'll attract more clients with the NHS.

"We've been keeping an eye on the U.K., because it's a very similar system to what we have here in Ontario, so we know that the things that we can improve here we can also improve there," Webb said.

At the outset, MetricAid is applying its software as is until it gets a better sense of the specific challenges facing Royal Derby, and then it will tailor the technology to suits that hospital's specific needs, said...