Rentable memories.

• Author: Quesnel, Joseph
• Position: News; Melanie Rochon of Cottage Ontario Exclusives - Interview

For clients of Parry Sound-based Cottage Ontario Exclusives, it is about finding that ideal cottage for the summer. For owner Melanie Rochon, it is all about streamlining something that should have been streamlined long ago.

Rochon, 24, opened her business back in 2000 because she was disappointed over the fact that cottage owners could not easily rent out their unused cottages over the summer because of a lack of communication and co-ordination between cottage property owners, cottage advertisers and vacation renters. Many of the property owners, she says, also live outside the country and cannot take care of all aspects of renting their cottage.

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"Once I launched Cottage Ontario, I realized it was not as overwhelming as I thought it would be," Rochon says.

"People were excited about my idea. They were waiting for a company that could offer a complete vacation package," she adds.

A complete vacation package is what she offers. Rochon takes care of the property rental of the cottage, she maintains the cottage over the summer, she does all the advertising for the renter and she deals completely with the cottage customer.

Since she started, Rochon says her business has been "snowballing." Her revenue, she says, has been increasing by over 200 per cent a year and her profits have doubled since she opened.

Her strategy for success and growth, she asserts, has been her constant availability to clients. Unlike her renters, Rochon is not in the business of taking vacations. She says...