Factors affecting reverse knowledge transfer from subsidiaries to multinational companies: Focusing on the transference of local market information

DOIhttp://doi.org/10.1002/cjas.1440
Published date01 December 2017
Date01 December 2017
Factors affecting reverse knowledge transfer from
subsidiaries to multinational companies:
Focusing on the transference of local market
information
Kum-Sik Oh*
University of Huddersf‌ield
John Anchor
University of Huddersf‌ield
Abstract
Although research on reverse knowledge transfer (RKT)
from subsidiaries to headquarters is increasingly prominent,
the debate concerning the primary determinants inf‌luencing
RKT has not reached an academic consensus. Therefore, we
have attempted to draw an overall picture for RKT by using
both knowledge transfer capacity and relational capital as
overarching theoretical lenses. In a sample of South
Korea, we f‌ind that knowledge development capability,
subsidiary willingness, and autonomy are critical factors
affecting the reverse transfer of local market in formation
within MNC networks. Furthermore, both the knowledge
integration mechanism and trust are facilitators for
improving relational capital between subsidiaries and
MNCs. This factor facilitates RKT from the former to the
latter. Copyright © 2017 ASAC. Published by John Wiley
& Sons, Ltd.
Keywords: multinational corporations, local market
knowledge, reverse knowledge transfer, knowledge transfer
capacity, relational capital
Résumé
Bien que les travaux consacrés au transfert inverse des
connaissances (désormais RTK) des f‌iliales vers les sièges
des multinationales gagnent en ampleur, la question des
éléments principaux qui favorisent ce transfert continue
de diviser les chercheurs. Dans cet article, nous nous
attelons à proposer une vue densemble du RTK à laide
de deux socles théoriques majeurs à savoir: la théorie de
la capacité du transfert des connaissances et la théorie
du capital relationnel. En nous appuyant sur le contexte
sud-coréen, nous montrons quàlintérieur des réseaux de
multinationales, la capacité de développement des
connaissances, la bonne volonté des f‌iliales et lautonomie
sont autant déléments clés qui inf‌luencent le transfert
inverse des informations commerciales locales. Par
ailleurs, le mécanisme dintégration des connaissances et
la conf‌iance contribuent non seulement à améliorer le
capital relationnel entre les f‌iliales et les multinationales,
mais aussi à faciliter le transfert des connaissances de
celles-là vers celles-ci. Copyright © 2017 ASAC. Published
by John Wiley & Sons, Ltd.
Mots-clés: multinationales, connaissance du marché local,
transfert inverse des connaissances, capacité de transfert des
connaissances, capital relationnel
As globalization and subsequent corporate rivalry have
intensif‌ied, knowledge has been referred to as one of the
key strategic resources for multinational corporations
(MNCs) to achieve organizational goals (Lyles & Salk,
1996; Park, 2011). The possession of invaluable knowledge,
which is not imitable and geographically specif‌ic, not only
helps to develop the foundation of sustainable competitive
advantage, but also functions as a vehicle to facilitate
long-term innovation (Inkpen & Dinur, 1998). Such
knowledge can be categorized into two different types:
explicit and tacit. Explicit knowledge is information that is
relatively uncomplicated to learn in that it is easy to
articulate verbally and codify, whereas tacit knowledge has
a unique characteristic that it is commonly absorbed through
personally embedded experience and thus diff‌icult to acquire
from external sources (Nonaka & Krogh, 2003). That said,
although a f‌irm may achieve competitive advantage based
*Please address correspondence to: Kum-Sik Oh, University of
Huddersf‌ield, The Business School, Queensgate, Huddersf‌ield, HD1 3DH,
UK. Email: sikhappy@hotmail.com,
Canadian Journal of Administrative Sciences
Revue canadienne des sciences de ladministration
34: 329342 (2017)
Published online 26 April 2017 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/CJAS.1440
Can J Adm Sci
34(4), 329342 (2017)Copyright © 2017 ASAC. Published by John Wiley & Sons, Ltd. 329

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