Advocacy injury Trials

AuthorJohn A. McLeish
Pages91-134
Advocacy
injury
Trials
John
A.
McLeish'
The
members
of the
jury
panel were crowded into
the
courtroom. Some
sat
in the
hard wooden seats
and in
back
of the
courtroom,
and
others
stood along
the
walls.
As the
court registrar called their names, they
shuffled
uneasily
and
acknowledged their individual presence.
Each
potential juror
had
been observing,
in a
discreet way,
the
lawyers sitting
at
the
tables
in
front
of the
courtroom. None
had
failed
to
notice
a
sig-
nificant
difference
in
appearance
and
attitude between
the two
camps
of
lawyers.
On one
side
sat two
neatly groomed individuals; erect
and
attentive, they seemed
to be
studying
the
panel
members'
every move
and
gesture.
On the
other side,
two
lawyers seemed intently engrossed
in
some
private joke.
One
slouched
in his
chair,
had his
hand
cupped
over
his
mouth
as he
whispered
to his
colleague between chuckles.
Studying
these
two
warring camps,
the
anonymous audience began
to
observe
more
differences.
Some
days later, twelve pairs
of
eyes cautiously studied
the
lawyers
standing
before
them.
As the
plaintiffs
lawyer presented
his
final
sum-
mation,
his
words were lost
in the
blur
of
impressions that
had
largely
been formed during those
first
few
moments
at the
beginning
of the
proceedings.
John
A.
McLeish, McLeish
&
Orlando LLP, Toronto.
91
92
ETHOS, PATHOS,
AND
Locos
"Ladies
and
gentlemen
of the
jury,
we
have appreciated your service
and
attention
as
jurors."
[Sure
you
have, that's
why
you've been joking
with
your co-counsel
and
client
in the
courtroom
and
hallways
at
every
break
or
recess.]
...
"We've tried
to
bring
you
this evidence
in a
straightforward man-
ner." [When
you
could
find
the
exhibit, when
you
could decide what
question
you
wanted
to
ask, when
you
stopped rambling
from
point
to
point]
...
"My
client [and that's
all he is to you
just another fee] demands
strict
justice."
[You'd
better
think
again
if
you
think
you've
got the
right
to
demand anything
from
me for the way
you've presented this
case.]
"We
ask
that
you
give
my
client
the
fifty thousand dollars
in
dam-
ages
that
we
have asked for." [Who does
he
think
we
are, some Ottawa
bureaucrats
running
a
welfare
program?]
...
"We
made
a
bond
during
opening statements,
and my
client
and I
now
call
on you to
live
up to
your part
of the
bargain." [Now he's
going
to try and
shove down
my
throat some bargain
that
he
claims
we
made,
that
I had
nothing
to do
with
formulating,
and
that
he
believes
he
advanced
with
his
tricky lawyering.]
...
"We
have established
the
defendant's
negligence."
[What
was the
legal
definition
of
that
term
the
judge read
a few
minutes
ago?
What
does
all
this
legal jargon mean
anyhow?]
...
"You
will
recall
that
the
first
witness
we
called
was my
client, Bill
Jones.
Mr.
Jones
testified...."
[He's
not
going
to go
through
each wit-
ness's
testimony
in
chronological
order!]
...
"The next witness
we
called
was the
investigating officer, Patrolman
Gilbert
Holloway."
[He's
going
to do it.
He's
going
to
summarize
every
witness's testimony
in
chronological
order.]
...
"The next witness
we
called
was Dr.
George Truman,
the
plaintiff's
treating physician."
[I
think
I'm
getting
sleepy.
I'd
better
not eat at the
hamburger
joint
tomorrow.]
...
"In
summary, ladies
and
gentleman,
we
believe
the
evidence
demands
you
give
us
your
verdict."
[What verdict?
The
judge read
us
a
bunch
of
legal definitions
and
questions. What
did it all
mean? What
are
we
supposed
to do
when
we go
back
to the
jury room? Maybe
the
defence
lawyer
will
explain
it so we can
understand what's
going
on.]
Advocacy
injury
Trials
93
Later,
out in the
hall during
jury
deliberations,
the
plaintiffs
lawyer
was
asked
how the
case went. "Oh,
I
don't think
the
case went that well,"
he
conceded, "but
I
think
I
pulled
it out in final
argument."1
The
foregoing
is not a
fantasy.
Scenes like this take place
in
Ontario
courtrooms almost daily.
A
common belief among many lawyers
is
that
a
trial lawyer
is
someone
who was
born with
a
silver tongue. Some believe that
advoca-
cy
is an
inherent
talent
that
cannot
be
learned.
Nothing could
be
further
from
the
truth:
Advocacy
is a
learned skill. Eloquence
may be
borrowed
and
techniques
may be
acquired.
This article will attempt
to
enhance
the
trial skills
you
already pos-
sess
and to
help
you to
"empower
the
jury"
to
give
an
adequate award
to
your
client.
General
Trial
Techniques
Creating
a
case theme
Before
counsel walks into
the
courtroom,
it is
imperative
to
develop
a
case
theme.
A
good case theme will motivate
the
jury
to
give
an
adequate
award
to the
plaintiff.
Some
factors
counsel should keep
in
mind
in
developing
a
case
theme
are as
follows:
1)
The
theme
should
be
short
and
simple.
It is
preferable that
it be
stat-
ed
in ten
words
or
less.
If the
theme
is
short
and
simple,
the
reten-
tion value
is
higher
and the
theme
can
easily
be
repeated throughout
the
trial. Consider,
for
example, advertising themes that
we all
hear:
"The
Real
Thing"
(Coca-Cola),
"The Pepsi Generation"
(Pepsi),
"We
Try
Harder"
(Avis),
and
"Fly
the
Friendly Skies" (United).
2)
The
theme should
be
bigger than
the
case itself.
For
example,
in a
case involving
a
drunk driver
who
injures your client, your
theme
could
be
keeping
our
streets
safe
from
drunk drivers.
3)
The
theme
should present
the
underlying
facts
and
theory
of
your
case.
4)
The
theme
should
be
delivered early
in
your opening.
It can be
introduced
by
giving your case
a
title.
For
example:
i
This
is
from j.M. Perdue,
Who
Will
Speak
for
the
Victim:
A
Practical
Treatise
on
Plaintiff's
Jury
Argument
(Austin:
Bar of
Texas,
1989)
at 3,
with
changes
to fit the
Ontario context.

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